Summary

Leveling Up the Look of a Construction Business

Aim for this project was to give the already established small company a more thought-out look. In a relatively short timespan, by using benchmarks, we found a common idea with the client which visual direction was desired. Main driver for the color scheme and graphic style was that it needed to stand out and be easily recognizable. Designing the identity continued with drawing the logotype, complemented with high-contrast coloring. Parts of the logo were used also as graphic elements.

Within a month, the customer received finalized assets ready to be used. The new identity was later on used as basis for a website renewal and various printworks.

Deliverables

• arrow_forward Visual Concepting
• arrow_forward Visual Identity
• arrow_forward POS Materials
• arrow_forward Print Production
• arrow_forward Project Management