Customer Kennelpakaste
Agency Aivan
Duration 2019-2020

Kennelpakaste, Visual Identity

Project Hero

Summary

Designing an Identity Focusing on Labels

Kennelpakaste is one of the oldest finnish companies that manufacture high quality foods for canine. When this project started their product rage had grown over the years and needed to be visually unified. In order to do so, also the overall brand needed to be revised. After the project, the customer had received a more credible set of labels for their key-products. Furthermore, the new visual system designed for the packaging, set the basis for renewed Kennelpakaste brand.

Designing the brand was rooted directly to Kennelpakaste's unique selling point – a very straight forward production process. Fresh ingredients are simply sourced, processed and frozen. Due to the freezing, no additives were needed. Our task was to create visual representation for this simplistic approach. The visual concept was based around bold identifier shapea and a slogan, complemented with a humoristic illustration and color-scheme differentiating various flavours from one another.

Project Detail 1 Project Detail 2

Deliverables

  • arrow_forward Visual Concepting
  • arrow_forward Visual Identity
  • arrow_forward POS Materials
  • arrow_forward Print Production
  • arrow_forward Project Management